India Market Expansion

Overview

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Focus on Market assessment, 'Go- No Go' inputs, New concepts, Supply scenario, Sales & Distribution, Business forecasts, Business plans and suggested way forward. This exercise is done in markets outside India through a travel and deliver model.

Information

Product Application map
Usage and attitudes
Current solutions
Buyer behavior
Market size
Felt, latent needs
Demand drivers
Future outlook
Competitive landscape
Channel dynamics
Concept reaction
Supply chain
Regulations
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Insights

Entry Prospects
Potential opportunity
Gap analysis
Customer behavior
Market characteristics
Market segmentation
Success factors
Barriers to entry
Promising segments
New markets, applications
Existing business models
Scenario analysis
Demograhics
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Ideas

Business model
Firm structuring
Sales & marketing
Channel strategy
Positioning
Pricing
Value proposition
Communication
Supply chain
Risk mitigation
Talent strategy
Innovation
Selling practices
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Implementation

Set up India entity
Government approvals
Land selection
Project management
Recruitment assistance
Regulatory compliance
Business leads
Channel alliances
Your India office
Areas of dissatisfaction
Price bands
Target segments
Usage, replacement norms
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