Overview

The focus is on B2C products and services particularly in India. These cover the traditional consumer market research areas related to consumer needs, usage and attitudes.

Information

Awareness, source
Purchase behaviour
Primary data collection
Stated, unstated needs
Willingness to buy
Brand assocations
Secondary data collection
Primary data sources
Perceptions
Usage
Attitude
Price bands
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Insights

Data analysis
Perceptual mapping
Drawing insights
Prospect assessment
Relevant engagements
Gap analysis
Price sensitivity
Market characteristics
Segmentation
Success factors
Marketing challenges
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Ideas

Positioning
Value proposition
Pricing
Innovation
Road map and Go To market strategy
Communication
Cross pollinating
Sales and marketing
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Implementation

Public Relation
Management workshops
End-to-end solutions
Social media
Branding
Assisting clients
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